App store rating optimization (Favo)

Context

Mobile app with low store rating (~3.1), affecting product perception and potentially acquisition conversion.

Problem

The low rating reflected friction in the user experience and the absence of mechanisms to capture positive feedback from satisfied users.

Approach

I co-led a review activation strategy, aimed at encouraging active and satisfied users to rate the app.

Implementation

• design of user communication strategy
• activation of review requests at key usage moments
• coordination with team for strategy execution

Result

App rating increase from ~3.1 to ~4.5 (+1.4).

Impact

• significant improvement in product perception in store
• strengthening of organic acquisition channel